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Many plumbers don’t have a physical address so your website and social media channels are your shopfront. This means your website needs to look professional, impress instantly and have the right information available because your opposition is only a click away. Giving your website a freshen up for the new year? Herearesomegreattipstothinkabout.
mobile Friendly
How mobile friendly is your website? Up to 80% of traffic on Plumbers websites are on mobile devices. Spend a few minutes on your phone seeing how great the user experience is when trying to access your website information on a mobile phone.
Quick and easy
Give your website a fresh look by just replacing the header photos with some new ones. Customers coming back to your website don’t want to see the same photos year in year out. Maybe even a quick change of colours throughout the website or even a quick shuffle of the positioning of the layout. Even you will think you have a brand new website!
information
Is all the information on your website still current. When was the last time you sat down and had a good read through all the text on your website? Check everything from phone numbers to addresses and have a good read through your services, are you still offering them all or are there any additional ones to add for the coming year. Search engines love fresh content and small, regular changes are a great way of easily making changes which also help extend the life of your website.
Business Focus
Has your business direction or focus changed over the last year? Does your website, branding and layout reflect that? It is important to keep your branding consistent across all your platforms.
FaQ’s and testimonials
Don’t forget to update your FAQ page with all the common questions you have been asked over the last year, this will hopefully save you answering the same question over and over in the coming year. It’s good to freshen up any testimonials on the website with all the new ones you have received over the last 12 months.
software and security
It is so important to keep all the website software up to date (recommended monthly). Most website platforms frequently update their software to fix security vulnerabilities, software improvements and to keep the website compatible for most devices. This really helps with the security of the site.
need some Help?
If you need some help or advice with your Digital Presence AXIS Digital is here to support members of Master Plumbers SA and are available at a time that suits 8am to 8pm (7 Days) 08 8387 5559.
Brad and Gaylene Clark
AXIS Digital
Ph: 8387 5559
Email: contact@axisdigital.com.au
We’re good people to know when things go wrong.
Insure with WFI and you’ll always speak to a real person who understands your insurance needs as a tradie. So, your insurance will always be handled with a personal touch. Plus, our Trades Insurance Kit can provide you cover for tools, vehicles, personal accidents and up to $20 million for legal liability. WFI, good people to know for insurance since 1919.
Call Mark Hirst on 0427 491 240 mark.hirst@wfi.com.au
To see if our products are right for you, always read the PDS from the product issuer, Insurance Australia Limited (ABN 11 000 016 722 AFSL 227681) trading as WFI (WFI).
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FRESHEN YOUR WEBSITE FOR THE NEW YEAR